[Ben Lozano]



Data Driven Interactivity

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Interactive: More Than A Buzzword

• Both articles have a common theme: interactivity

• Navigating a website and playing a video game by nature cannot be passive activities

• Browsing the web calls upon the user to make choices

• Where the user goes is based on their previous choice

• Two different users who browse the same website can have very different experience

• Even the names of web browsers imply going on a journey: Explorer, Navigator, Safari