[Ben Lozano]



Data Driven Interactivity

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Interactive: More Than A Buzzword

• Video game can give each user unique experience

• Depending on the genre, a game can be a completely unique experience from start to finish

• Games like The Sims and Everquest don't even follow a traditional start-to-finish model. In these games, the user makes an endless series of choices and sees various results. There is no "ending," the user plays the game just to play the game.

• Both browsing the web and playing a video game put the user in a fixed environment, but the non-linearity of these environments is what separates them from other forms of media